Marketing for Beginners – 8 hours
8 out of 10 entrepreneurs who start businesses fail within the first 18 months, according to Bloomberg. Fully, 80% of businesses will fail in less than two years. Whilst there are many reasons why businesses, and in particular small businesses, fail, one of the common reasons is because they fail to market themselves. To a business owner, the superiority and necessity of their products or services is obvious, and sometimes it can be difficult to remember that others need to be convinced of what they already ”know”.
Knowing how to market your business is a crucial skill to stand out from the crowd and be an outlier of the above statistics. Therefore, having access to courses like this to learn these valuable skills helps the local economy thrive and helps people realise their dreams of being their own boss. It can also help those looking to go into marketing for a career, by giving them the necessary foundation to succeed in a marketing department.