In this third instalment of my social media scheduling series, we've got another well-known contender. We've covered SocialPilot and Social Booster. Next up is TweetDeck. This review is being done with authors in mind.
Focused purely on Twitter, this site allows you to schedule, monitor, and analyse your social media presence. It offers a clean, easy to navigate UI and just enough features to be useful without a lot of clutter you don't need.
I love the UI, and the ability to search hashtags and set up columns to monitor them. It's not quite as organised or broad in scope as Hootsuite (for example, you can't have different tabs to organise your streams) but it provides more oversight than either SocialPilot or Social Booster. It was also quite easy to schedule several
The obvious initial hurdle is that it's only for Twitter. If you wanted something to juggle multiple platforms, this isn't the site for you. Additionally, with their hashtag monitoring, the stream updates in real time, which means you can be reading content and it'll suddenly jump down the feed, buried by an avalanche of new tweets. A minor annoyance, but if you already have any sort of difficulty scrolling content, this isn't going to win you over.
I also wish it was a bit tidier and organisable. But that's probably more down to personal preference than anything else.
If you only use Twitter, this is a great way to corral everything you need. Excellent for someone that's just beginning to dive into the world of social media marketing, and needs a little help staying on top of things. However I feel it would be easy to outgrow TweetDeck and need something meatier.