How Hootsuite helps me maintain platforms come hell or high water
I’m tired. Frequently, mentally, insurmountably…tired. My theme song is that burlesque number from Blazing Saddles.
Okay, maybe not that kind of tired.
And that’s why I’m here to talk about post scheduling. There’s a deluge of articles about author platform and marketing. There’s also a glut of articles and guides on social media. And the message is consistent: engage, engage, engage.
So what about people working jobs where they can’t manage their social media on the fly? Where a visible mobile device is a write up? What about people with mental illness, or other chronic conditions that throttle their emotional, mental, or physical bandwidth? That’s where post scheduling is a godsend. It lets you remain on people’s radars, continue to share your passions with the world, and if life rears its uglier head once in awhile, you don’t need to worry about losing traction with your fan base. It also means you can spread your content out evenly instead of busting out 5-10 tweets, posts, or blogs in the hour after you get home from work. This is important for hitting multiple time zones (Hello, GMT!) and not flooding followers’ feeds.
There does seem to be some push back about post scheduling, mainly citing lack of authenticity behind scheduled content. That’s great, I’m really happy for them that they’re able to organically maintain a highly active social media presence. I, for one, am not currently there. I still have days where I don’t even make the bed (and I’m usually pretty good about this–I have the habit trackers to prove it!), or come home, land on the couch, and barely budge from it until it’s bed time, or later. I’m working on letting these transgressions slide (albeit while trying to prevent them in the future), and that’s easier knowing that at least my Twitter and Instagram are still ticking over from that high energy day a few weeks ago where I busted out a month’s worth of scheduled content.
So what does that look like for me? It looks like a very busy Hootsuite dashboard:
The first three tabs are my own content: my content streams; my scheduled content; and any messages, mentions, etc. The next three tabs are all about that essential engagement. They’re Instagram, Twitter photography and travel, and Twitter writing tags I want to monitor, curated into an easy to browse interface. It’s easy for me to take a few moments on my phone to scroll through these streams, commenting and liking posts that catch my attention rather than trying to always keep an eye on my feeds.
The rest are the tags I schedule for. A tab for every day’s regular writing tags, plus the recurring Twitter contests, and each tab contains all the relevant hashtags I’m aware of for that category. In the morning, I use the day’s tags as a checklist, making sure I’m participating in all the ones that make sense for me. At my leisure, it becomes a browsable curator, much like my more general monitoring tabs.
It’s not a perfect system, and my engagement isn’t perfect. I still have lulls and missed opportunities. But progress is progress and it’s better than the radio silence of the latter half of last year and first part of this year. It helps me overcome some of my personal stumbling blocks and that makes it A+ in my book.
I’m building a personal reference sheet of Twitter tags related to writing and editing, which you can find here. Is your favourite tag missing? Let me know! I’d also love to hear how you work around life and mood swings to maintain a constant presence online. Do you schedule, or use a different set of tools?